Nobody Sausage just went from viral character to default screen. The Brave deal puts the IP in front of 100M+ privacy-first, crypto-native users every single day. That’s not reach. That’s repetition, the mechanic that turns a meme into a habit. And Brave doesn’t feature random IP. You need mass appeal, clean design, and real brand trust to sit on that start page. Now Nobody Sausage shows up next to the browser, the search bar, the daily workflow of millions. That’s consumer-level placement, not crypto hype. This is how IP actually grows: Repeat impressions → recognition → fans → licensing → value If Brave users click in, explore, and some flow into $NOBODY and the wider ecosystem, this could age as one of the smartest distribution plays this cycle. If they don’t, then yeah it’s just a pretty wallpaper. Either way, it tells you who’s serious about turning Web2 attention into real Web3 ownership. Huge signal. Most won’t get it.