MoreMarkets: Research Insights @moremarketsxyz is a rebranded project under Nuffle Labs (affiliated with the NEAR Foundation) as of March 2025, aiming to build an integrated cross-chain liquidity marketplace. The core value of this platform lies in its ability to generate returns while retaining custody rights over the underlying assets. Notably, it provides profitability to asset classes that were previously difficult to utilize, including non-EVM assets like XRP and DOGE. Users can deposit their assets into a self-custodial (MPC-based) vault and receive "More" tokens, which are collateralized 1:1, allowing them to be utilized across various chains and protocols. This structure aims to maximize liquidity and efficiency without moving assets from their original networks. The technical foundation is divided into three main components. First, MPC Vaults utilize multi-party computation (MPC) to decentralize custody rights over assets. This eliminates single points of failure and enhances security, enabling support for various assets regardless of the chain. Second, bridging technology is centered around NEAR Chain Signatures and moreXRP. NEAR Chain Signatures allow the underlying assets to remain on their original chain while being utilized on other chains without wrapping tokens, employing cryptographic proof methods through validation nodes and smart contracts. moreXRP enables XRP holders to participate in DeFi strategies without leaving the XRPL, significantly enhancing accessibility for non-EVM chain users. Third, the yield deployment system is based on integration with Flare. The XRP Earn Account, set to launch in July 2025, is designed for users to send XRP to the Flare network for collateralization (FXRP) and participate in automated DeFi strategies (lending, liquid staking, etc.) through the Firelight Protocol. Returns are paid back in XRP, and the entire process operates in a non-custodial manner. Looking at key milestones, a strategic funding round of $13 million was conducted in June 2024 to advance infrastructure and product development, with a mainnet beta launch scheduled for April 19, 2025. In July 2025, the XRP Earn Account will be launched in collaboration with Flare, with plans to expand to a wider range of assets and strategies in the future. The differentiators can be summarized into four main points. First, users can earn returns without losing custody rights over their assets. Second, since the assets remain on their original networks, risks associated with wrapping or centralized custody are reduced. Third, liquidity can be safely moved across chains through messaging and validation based on NEAR Chain Signatures. Fourth, the structure emphasizes institutional-level security and regulatory compliance, making it inclusive for institutional investors. Strengths include security through MPC vaults and NEAR Chain Signatures, improved user experience through automated non-custodial yield strategies, and broad market accessibility that includes non-EVM assets. However, the inherent complexity of cross-chain systems, challenges in maintaining security, securing initial liquidity, and ensuring long-term yield sustainability remain significant risks. Nevertheless, the opportunity to capture the blue ocean of monetizing non-EVM assets, expanding institutional investor demand, and the potential for further chain and asset expansion are seen as important growth drivers. The marketing and community strategy focuses on emphasizing the message "Earn While You Hold," highlighting the ability to earn returns while keeping assets on their original chains. Features such as showing potential yields for various assets in advance, LP incentives to activate new markets, and forums for sharing and discussing yield strategies within the community are proposed. Additionally, transparency can be ensured through security audits and bug bounties, and participation can be encouraged through bonus programs for early adopters and an open governance structure. In summary, MoreMarkets is evaluated as a project that presents a new paradigm for cross-chain liquidity and asset utilization. It possesses the potential for rapid growth based on its differentiation strategy through security, user experience, and expansion into the non-EVM market. However, the complex bridging structure, long-term profitability, and challenges in securing initial liquidity remain tasks to be overcome in the future. Despite these challenges, MoreMarkets shows the potential to establish itself as the next-generation liquidity infrastructure through its unique vision of asset-based monetization and technical execution.