『关于 MKT 的一些随思』 不同叙事的项目方 MKT 策略选择截然不同,造成的结果也不同 Sign @sign 为什么成功?因为它的叙事本身难以跟主流叙事挂钩,但走了社区路线,拿下了当时很大部分的市场注意力 Huma @humafinance 为什么成功?因为它做的是跨境与理财的故事,在保证足够专业性的前提下走了亲民的路线,好比自家妈妈总会温柔地劝说你记得拿点钱去理财 KiteAI @GoKiteAI 为什么牛逼且高大上?因为 AI 的叙事本身就很 high level,那 high level 就得对应强背景与强合作,从而得到高议价权。它不可能像你在路边摊随处可见的食物那般廉价,AI 项目要的就是一个高冷范 在我看到过的所有项目里,Monad @monad 的 MKT 是我见过的最好的,无论是相关的宣发策略,还是对应美术设计,都是最好的
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