This week on @epicenterbtc:
Ten years in and âbuild for users, not advertisersâ is still punk.
Thanks @brave and @PryvitKyle for all you do and the great convo!
Ep 620: Building the Private User-Friendly InternetÂ
@brave has spent a decade building a privacy-first browser that empowers users with tools like ad-blocking and fingerprinting protection, now serving 100 million monthly active users.
@tw_tter chats with Kevin Den Hartog (@PryvitKyle), security engineer @brave, to unpack the centralization traps in digital identity from email's spam-driven dominance to one-size-fits-all DeFi lending rates and how Brave counters them with BAT's user-rewarding ad model, zero-knowledge personalization, and wallets that act as privacy guardians.
Kyle warns of on-chain transparency's risks to consumer behavior, advocates for intent-based "vendor relationship management" advertising, and draws historical lessons on censorship's chilling effects amid rising regulations like EU chat controls.
He shares Brave's vision for seamless private payments and user-controlled algorithms to reclaim the open web from Big Tech monopolies.
Don't forget to RT & follow @epicenterbtc
Topics discussed in this episode:
0:00 Introduction
0:57 Kyle's background in security and identity
2:50 Why identity and privacy matter
4:33 The history and centralization of digital identity
6:59 Email as a cautionary tale for decentralization
10:22 Brave's privacy-first vision and 100M users
15:59 BAT: Rewarding users for attention
19:44 Challenges and evolutions in Brave's ad model
30:15 Zero-knowledge for intent-based ads
31:49 Brave Wallet: Privacy by default
36:03 On-chain privacy pitfalls and wallet solutions
47:03 Browser wallets vs. built-in security
52:38 Censorship, regulations, and history's lessons
57:58 Fixing social media algorithms
1:07:54 Brave's 5-year vision
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