Looks like @zora may have potentially begun deploying its Believe Fund of 20 million $zora and started buying creators in their ecosystem

Introducing Believe Fund
Zora's mission is to build the new creator economy. Believe Fund will accelerate this by supporting the most promising next generation of creators with 20M $ZORA to start.
Over the coming months, Believe Fund will begin deploying capital and deepening liquidity for creator coins within Zora’s growing economy.
The thesis is simple: Believe in someone.
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